How much CO2 is in a publication?

Identity, label and website, 2012
greenlineprint.com

Every piece of printed paper has some carbon dioxide produced during its lifecycle – from when the paper is produced until when it lands on your coffee table. To help their clients evaluate the amount of greenhouse gases emissioned, Kroonpress – one of the biggest magazine and newspaper printhouses in North Europe – created its own ecolabel Greenline Print. The logo, the label and the website were designed and developed by Fraktal.

Every Greenline Print label is unique and calculated precisely for every product. After certification a corresponding label is automatically generated by the website, that can then be printed in the publication. Each label comes with a 4-digit ID, that can be used publicly online to verify the label and find out details about the carbon dioxide emissions of the product.